Will the tyranny of Japan’s cutest export ever end?
Sanrio brought Hello Kitty to the West in 1976, yet despite endless innovations in other forms of popular culture—Al Gore’s Internet, the radicalization of fondue, the subtle evolution of wide-legged pants—Hello Kitty hasn’t changed. Her oval, wide-set candy eyes sit miles away from her tiny yellow nose. Her moony white head, which teeters on her body, has a balloon-y bow. Her delightful outfits change according to the situation—gardening, instant-soup time. She’s the very essence of adorable.
Enthusiasts buy everything Hello Kitty: air purifiers, banana covers, vitamins, tarot cards, bicycles. Kimora Lee Simmons’ new Glam Kitty jewelry line has a watch for almost $2,000, and a necklace for $25,000. Urban Outfitters currently offers three Hello Kitty T-shirts, as well as limited-edition Hello Kitty statues.
Hello Kitty is a new interface for the video game World of Warcraft, and NEC recently released a black Hello Kitty Swarovski-studded computer with a heart-shaped mouse, so you can palm Kitty’s face while you search online for the latest Kitty product.
She’s everywhere. Just like last year. And the year before. Hello Kitty is the “it” girl of cute every day of the week, every week of the month, every month of the year.
But why? Is there such a paucity of imagination that we can’t conceive of anything cuter?
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