Podcaster News - Anyone who is anyone on the A-list - as well as the B-, C-, and D- seems to have a line of clothing, accessories, or fragrance line these days.
J. Lo (JLO by Jennifer Lopez), Beyonce (House of Dereon) & Gwen Stefani (L.A.M.B.) originally led the pack. Now, the field is getting crowded: Mary-Kate and Ashley Olsen (clothing, accessories, home décor), Jay Z (Rocawear), Justin Timberlake (William Rast menswear), Kimora Lee Simmons (Baby Phat), Jessica Simpson (clothing, denim & shoes) Hilary Duff (clothing, accessories, fragrance), Jaime Pressly (sportswear), Pamela Anderson (lingerie), Blink 182’s Travis Barker (clothing), and Nikki Sixx of Motley Crue (a menswear line called Royal Underground).
In the lead are L.A.M.B., Baby Phat, and Rocawear. In the it's-too-early-to-tell category are House of Dereon, William Rast (Justin Timberlake), and Sean John who exited womenswear and is planning to launch a line for juniors. And lagging at the rear are Jessica Simpson, Nicky and JLO. "JLO has softened a lot," Rob Smith, executive vice president and general merchandise manager for Macy's East, recently told WWD. In fact, celeb lines as a whole are no longer exhibiting magic at the cash register, and the chain even dropped the Chick by Nicky Hilton line. "I'm not sure it's because of the product or the fact that Jennifer just isn't out there as much as she used to be, but the line isn't performing like it used to. I think the idea of the celebrity is still huge, it's just that when it comes to fashion, no one has done it well."
According to Michael Wood, vice president and director of syndicated research at Teenage Research Unlimited, the novelty of the celeb as fashion designer is gone.
continued at Podcaster News: Download "Fashiontribes Daily" podcast
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