As a result of acquiring firsthand facts and information on how the
diamond industry contributes to the empowerment of Africa, specifically
in South Africa and Botswana, the Simmons Jewelry Company, co-owned by
Russell Simmons and Kimora Lee Simmons, announces the establishment of
the Diamond Empowerment Fund (D.E.F.TM).
The mission of the D.E.F.TM. is to raise money for the development
and empowerment of people and communities in Africa where diamonds are
a natural resource. The D.E.F.TM is a non-profit international
organization, established by individuals and businesses in the diamond
industry and others who are committed to empowerment in Africa.
The Diamond Empowerment Fund will support educational and skill
development schools, colleges and other institutions in South Africa
and Botswana to enhance the economic development and empowerment of
African people.
The Simmons Jewelry Company is also pleased to announce today the
official launch of the Green Initiative. The purpose of the Green
Initiative will be to raise funds for the Diamond Empowerment Fund.
Toward that end, the Simmons Jewelry Company has designed and is
manufacturing specialized Green Initiative jewelry. Green Initiative
jewelry will be sold through Simmons Jewelry Company retail partners.
Twenty-five percent of net proceeds from the sale of the Simmons Jewelry Company Green Initiative items will go to the D.E.F.TM.
The Simmons Jewelry Company delegation members - including Russell
Simmons, Dr. Benjamin Chavis, Scott Rauch, Linda Passaro, Gary Foster,
Tangie Murray and Christina Paljusaj - arrived back in New York this
morning from Johannesburg, South Africa. The delegation was accompanied
on its 9-day trip by Sally Morrison and her team from the Diamond
Information Center (DIC), which extended the invitation for the trip.
The delegation was also accompanied by an award-winning photographic
and film production team, led by Selwyn Hinds.
The fact-finding mission included a visit by the delegation with His
Excellency President Festus Mogae of Botswana, as well as a tour of
Botswana's Jwaneng Mine, the largest diamond mine in the world by
value, the BDVC Diamond Sort House and the Eurostar diamond cutting and
polishing facility. In Johannesburg, South Africa, the delegation
toured the CIDA College, the only tertiary college in the world run by
students, the Oppenheimer Diamond Processing Vocational School and the
Soweto Community Education and Feeding Scheme, supported by DeBeers,
which feeds 18,000 people per day. Before returning to the United
States, Russell Simmons and Dr Benjamin Chavis flew to Maputo,
Mozambique to meet with former South African President Nelson Mandela.
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