Kellwood's Phat Fashions division has signed an agreement with Dan River, Inc. to develop and market a home collection line under the Phat Farm® and Baby Phat® brand names, according to Bernt Ullmann, president Phat Fashions.
The new line, which embodies the classic American flava of Phat Farm and the sassy and luxurious style of Baby Phat, is slated to appear in department and specialty stores in Fall 2006 and will consist of bedding, bath furnishings and window treatments. The Phat Farm bedding ensembles include timeless stonewash denim to nautical blocks of color embroidered with the signature logo. The Baby Phat bedding styles a playful, over-the-edge chic look with palettes of Asian black velvet, white mink and exotic prints.
"Phat Farm has been at the forefront in building a hip-hop lifestyle business. We are now expanding our fashion boundaries to include a home collection. We have had tremendous success as being the leader of fashion. This new generation needs its own native interpretation of the bedding/bath business. We are filling a void and reacting to what our consumers have requested," said Russell Simmons, Phat Fashions founder and CEO.
"We are pleased to introduce luxurious bedding as the next step in expanding our lifestyle brand. It's exciting for us to offer the Baby Phat consumer something as new, fresh, and fabulous as the pieces you will find in this exclusive bedding collection," said Kimora Lee Simmons, creative director for Baby Phat.
"The addition of the home collection to the Phat Fashions family is another step towards offering our customers classical products that capture the experience of the Phat lifestyle," stated Ullmann.
"We are thrilled to be collaborating with the Phat Fashions design team. The power and presence of the Phat Farm and Baby Phat brands, combined with our luxurious fabrications and techniques, will offer our customers a comfortable sleep environment in style," stated Daniel Hammer, president sales and marketing of Dan River Home Fashion, Inc.
Kellwood is a $2 billion marketer of apparel and consumer soft goods, specializes in branded as well as private label products, and markets to all channels of distribution with product specific to a particular channel. For more information, visit www.kellwood.com.
Dan River, Inc. is a leading manufacturer and marketer of textile products for the home fashions market. The company designs, manufactures and markets a coordinated line of value-added home fashions products for the adult, juvenile, and institutional markets.
where can i by baby phat bedding
Posted by: latrice johnson | January 25, 2007 at 04:59 AM
we have been looking off and on for a least 1.5 years .. my grandaughter is all about baby phat; se is 11 and ask for a baby phat room over a year ago we couldnot find anythiing,, she has decals for her room.. will not through a bag or box.. purses.. underware everything she want towels too thank you.. thank you..
Posted by: melinda bracamonte | September 07, 2007 at 07:01 PM
KIMORA
AS YOU KNOW SMALL SLINGS
ARE SO IN STYLE.. ARE YOU OR CAN YOU COME OUT WITH A BABY PHAT SLING SIMULAR TO THE GUCCI AND COACH?? THE ARE SO NICE FOR TRAVELING AND VACATIONS
Posted by: MELINDA BRACAMONTE | September 13, 2007 at 02:21 PM
I AM LOOKING FOR BABY PHAT BEDDING (COMFORTER SET CAL KING SIZE) I WANNNA REDECOR MY HOME ALL BABY PHAT! I ALSO WANT TO KNOW IF YOU WILL BE LOOKING INTO MAKING BABY PHAT SHOWER SETS!!! PLEASE GET BACK TO ME, EVERYTHING IS ALL ABOUT BABY PHAT AND KLS! LOVE YOU, MRS. LOKE LOMAVITA (ONE OF YOUR BIGGEST BABY PHAT FANS)
Posted by: LOKE LOMAVITA | November 09, 2007 at 03:01 PM
hey kimora girl my name is genequa im from knoxville tn i go to south doyle high and i love baby phat everything well got to go love you and keep making the most beautiful baby phat clothing
Posted by: genequa | November 29, 2007 at 06:27 AM
hi kimora i just wanted to say that i admire you very much..i have always been a babyphat fan from the clothes to the shoes to the bags and the jewerly and even the lotion...you are a great inspiration for many ladies including myself..i would like the opportunity to some day see u in person but until then this will have to do...im from ny and i am proud of that because i know that you are frequent in manhattan and it makes me feel a little more closer...so i love you and thanks for always being and inspiration...to all of us ladies
Posted by: Jennifer | January 15, 2008 at 06:06 AM
hi, well i would like to say is that i had my baby girl on dec.31.07 and i named her kimora and well i really like your name and thanks for your style in clothes cause you sure make somw hot clothes well bye.
Posted by: kay-lee | January 29, 2008 at 06:48 PM
Baby Phat Bedding can be found at Anna's Linens for an excellent price!!
Posted by: Trinity's Mom | June 07, 2008 at 10:54 AM
Great article, you give some good advise, which i am going to use. I wanted to share a site that has good down comforter prices.
Thanks again for this informative post.
Posted by: Steph | September 25, 2008 at 08:46 AM
Great article, you give some good advise, which i am going to use. I wanted to share a site that has good goosedown comforter prices.
Thanks again for this informative post.
Posted by: All-Seasons-Shopping | October 10, 2008 at 01:43 PM
Hi kimora and her two little angles.I am a 12 year old girl.I love all of your baby phat things.I wish I could meet you and your girls.I have the same b-day as one of your girls.Thank you for everything.
LOVE YOU!!!!
PS.MY b-day is August 16,1996.
Posted by: Kah-Vah Marie Smith | June 04, 2009 at 05:39 PM
i am looking fro babyphat comforter sets
Posted by: www.facebook.com/profile.php?id=746671280 | October 26, 2009 at 01:06 PM
im looking for baby phat bedding and would like for you to get back to me with the information.
Posted by: Leslie Smith | November 06, 2009 at 12:08 AM
I am looking for phatfarm and babyphat confort sets fro my kids room. I need queen in phatfarm and twins in babyphat.
Posted by: lakesha hill | December 25, 2009 at 04:56 AM
hi looking for the baby phat white mink bed set just dont know where to find it please let me know
Posted by: linda | February 07, 2010 at 02:23 AM
Great articles and it's so helpful. I want to add your blog into my rrs reader but i can't find the rrs address. Would you please send your address to my email? Thanks a lot!
Posted by: Coach Handbags | February 22, 2010 at 11:46 PM
Im looking for some baby phat queen sized bedding.Please tell me where I can find some.Thanks
Posted by: Oscarsbaby2000 | August 19, 2010 at 07:51 AM
hi kimmora i love u sooo much i wish that i can have the whole bed set for a gueen size bed and i have two windows in my room and i want it for my lil girl as well thats how much we love u...... my lil girl name is Nakaia and shes 8 years old and she loves u as well...
Posted by: keishma adkins | September 11, 2010 at 03:45 PM
I love the big beds. Actually i prefer the big ones because they are comfortable and is good sleeping comfortable all the time. Because if you rest very well all the night, it depende your health and your welfare too.
http://buyonline-rx.com/
http://buyonline-rx.com/sitemap.html
Posted by: buy viagra | September 25, 2010 at 09:31 PM
hi guys just wondering when we will be getting some baby phat bedding and specialized home products i buy lots through ebay and baby phat direct on line great products and all my bffs get jealous because im fabulous just like you and they want to be just like me luv to you all from oz colleen please get back to me before oprah does lol xxxxx
Posted by: colleen hancock (fab oz) | October 17, 2010 at 02:05 AM
Hi, I've been searching for the Baby Phat white mink comforter set for more than three years now. It is a very hard item to find. I have searched in JCPenney, Burlington Coat Factory, Macy's, Dilliards, AJWright, Marshalls, Sears, Bed Bath and Beyond etc, just to name a few. I love Kimora's style and fashion sense.
Posted by: Kelly | December 21, 2010 at 02:34 PM
This is a continued page. I have also searched online and called several stores. No one seems to carry it or can tell me where to purchase it. If you would please, please, please, please contact me and tell where I could buy it or if you could do an international search I would greatly appreciate it. I also have friends who are also wanting to purchase the white mink comforter set but just can't find it. I live in Virginia and have searched everywhere that I could think of. You are my hope! Thank you very kindly, Kelly
Posted by: Kelly | December 21, 2010 at 02:47 PM
By the way Kimora, my son's birthday is August16,2002. He loves my Baby Phat clothes on me. He likes Phat Farm for himself as well. God Bless!
Posted by: Kelly | December 21, 2010 at 03:02 PM
which are another example of what some people call the "lexicalist hypothesis", a view that has occasionally -- but erroneously -- been inferred from some previous writings of mine. Since my linguistic creativity is infinite, I can categorically state that there aren't templates of any sort.
Posted by: Cheap Chanel Bags | February 11, 2011 at 06:01 PM
This is cool!!!
it's great to see you're doing many interesting things there.... how are you doing there?
miss you!
20110217pilipalagaga
Posted by: designer handbags | February 16, 2011 at 06:17 PM