Baby Phat by Kimora Lee Simmons and Vida Shoes have inked a new deal to produce a women's shoe line for the female lifestyle brand. Under the new contract, the two companies will collaborate to produce an entire Baby Phat by Kimora Lee Simmons shoe line that will include stilettos, wedges, boots and a toddler shoe collection to be sold at the flagship Baby Phat store and select specialty and department retailers that carry the brand.
"Baby Phat represents who I am and what I stand for," says Baby Phat Creative Director Kimora Lee Simmons. "Being a stiletto girl, I knew it was only a matter of time before we would broaden the collection to include high-heeled stilettos and fabulous boots. This will help the Baby Phat woman realize Baby Phat is diverse enough to wear during the day or night!"
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