Mooresville Tribune - On Thursday, Dale Earnhardt Jr.'s new "Dale Jr.'s Big Mo'" candy bar hit retailers' shelves nationwide. Its name is a nod to Mooresville and the Dirty Mo' Posse, what his closer group of friends call themselves.
The "Big Mo'" is a creation of the R.M. Palmer Company of Reading, Pa. Available either with either creamy caramel or peanut butter filling, the candy bar was "tailored to please" Earnhardt's palate. "We went though a few rounds of taste tests," he said in a news release from R.M. Palmer.
Coinciding with the candy bar's launch is the company's "Big Mo'ment with Dale Jr." sweepstakes, which runs through April 30.
The grand prize winner will be treated to "the" Big Mo'ment," which will include lunch with Earnhardt and his JR Motorsports Busch Series race team in Mooresville, a limousine tour of area race shops, suite tickets to a VIP weekend at Lowe's Motor Speedway. Details are available at: www.BigMo-ment.com.
About Big Mo'
What is Big Mo'? Sure, it's a candy bar, but it's also everything that Dale Jr. loves—including chocolate, peanut butter and caramel. Big Mo' is racing. The way you need it like oxygen, because it's in your DNA and if you're not around it, you can't keep going. Big Mo' is your buddies. Hanging out 'til all hours of the night crackin' jokes, playing pool and just kicking back and having a good time like you always do. Big Mo' is being true to yourself. When you get right down to it, that's the only thing that matters—doing what you love because you love it and not needing any other reason.
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